Music Video Analysis

I Believe In A Thing Called Love by The Darkness

The bands image portrays the message as if the band likes to push boundaries and don’t care what others think of them. This is achieved by the way the lead singer of the band has long hair, wears an all in one outfit which shows his chest and the way the video is different to other videos as it has a dream state to it. The display of the singer’s chest and the way he moves adds a type of sex appeal to the video.

The target audience would be males, ages 13 to 18. Their appeal to their target audience is the way they have odd videos with strange monsters and unrealistic situations, weird lyrics and added sex appeal into the video.

In the screenshot to the left the singer is wearing white when the background around him is in dark colours, making him seem like the centre of attention. This is emphasised with the blur around the edges of the shot. The blurred edges also make the shot seem more like a dream than reality. The features, like the statue that are in the background also make it seem like the band are in space.

In the screenshot to the left the space theme is continued with the science fiction monster in the background. The singer is giving a sense of dominance as he’s in the foreground and this big monster is in the background.

In the screenshot to the left the singer is almost showing off the ‘alpha male’ side to him by lifting the big rock, showing off his strength while looking almost defiant while singing the words of the song, but he singer is also friendly as he defends the audience from the monster from the previous slide. The way the singer’s hair is blown back, it makes him look majestic, which is also showing of power to the audience.

In the screenshot to the left, the shot is still continuing with the space theme. The way the background is basic and the band are in slightly darker/lighter colours, makes the band stand out as their costumes are more complex than the background. The bands old fashioned rock and roll styled music reflects the look of the band, for example the singer is wearing flares which is thought to be an old fashioned style. This specific shot challenges normal conventions as the band is quite recent and the drummer is in the centre of the shot making him the centre of attention, rather than the rest of the video where the singer is focused on the most.


Waking up in Vegas by Katy Perry

Katy Perry’s image constantly changes in this video, this could symbolize Katy wishing to be someone or somewhere else as she changes clothes, haircuts and roles often. This image varies from a ‘girly-girl’ to looking like a tomboy, but this shows that audience that she can take up any role but yet have the same outcome to that specific situation as the same situation of gambling arises when she assumes the particular roles as the video is about choices that you make.

The target audience for Katy Perrys music is females, ages 14 to 19. Her appeal to her target audience is the way she has clothes that take advantage of her figure, but yet she still looks classy. Also, Katy sings about real life situations and sets her videos in situations which people can get themselves into, although they may not be likely to happen, it’s still possible to happen and so people can relate to what she’s singing about.

In this shot, the lighting focuses on Katy Perry making her stand out the most. Her costume is quite masculine but with the exception of her cleavage. The background and props suggest a casino which relates to the title and the song. The number of people that surrounds her makes the shot seem busy and lively, adding to the casino vibe.

In this shot Katy has done the stereotypical thing in Vegas by doing the ‘quickie’ marriage done by an evil impersonator. Katy is wearing a dress of a playing card which links to the casino theme and it also isn’t what people regard as proper wedding attire. The background is simple, yet extravagant which relates to the idea of being in Vegas as Vegas is seen as bold.

In this shot Katy is wearing a bright, flamboyant outfit while acting quite reserved in the video making a contrast within this shot. The amount of chips and the amount of people surrounding her make it seem like the place is really busy and that Katy appears to be winning lots of chips.

In this shot it links back to the beginning as this shot is shown at both the beginning and end of the video, making it seem like when you’re in Vegas, you’re trapped in a vicious circle until you lose. The blue tint and the smudged makeup suggests Katy is upset with losing but yet she is smiling as she rests her head upon a mans shoulder, this suggests that she doesn’t mind losing as she’s with that certain man or that she knows what’s in store