Audience Profile

The Hurricanes are aimed at an audience of 18 - 26 because they are the age range most able to relate to the lyrics and the look of the band. The lyrics are about going out so a younger audience would not be able to relate to them. The audience will make the connection with the band by wearing similar clothes e.g skinny jeans, big tops and checkered shirts. The audience are aspirers and want to look like the band e.g following their style and attitude.

The band is made up of 4 good looking male members. We would say that the band aspires to a unisex audience as the females would like to look at them and the males would appreciate their music more.

Those who listen and watch the video and  appreciate the genre the most. It won't only attract an indie/rock audience because the music is not too heavy and has a nice beat to it. 

They would be interested in going out to pub and live music gigs rather than to clubs, as they prefer to watch the music live rather than a DJ. They would follow their preferred band to gigs and take in interest into the other bands in that genre.

We will appeal to the audience by having a narrative  video explaining their lyrics and/or what the bands interests are so that the video becomes more personal to the audience by using a loose narrative video therefore the audience will be able to connect to the band and video without having to read deeply into the lyrics to understand what the video is about.